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In all, India won seven Lions last night.
At the International Festival of Creativity 2017, Cannes, the next lot of winners was announced last night. A quick look at the seven Lions India brought home.
Creative Effectiveness
Leo Burnett has won a Gold Lion for its Bajaj V – The Nation’s Bike campaign for Bajaj Auto.
BBDO has won a Gold Lion (‘Ariel Share The Load – A social movement to remove the cultural stain of gender’) and a Silver Lion (#DadsShareTheLoad) for its famous Share the Load campaign for P&G’s Ariel.
(Unilever’s #HelpAChildReach5 campaign for Lifebuoy has fetched Singapore a Bronze Creative Effectiveness Lion; Mullen Lowe Lintas Group India has been credited for Idea Creation).
Film Craft
Bronze Lion for Nike’s Da Da Ding. The winning agency is Wieden + Kennedy. Production – Division (Paris). Media – Mindshare (New Delhi).
Radio
McCann has won a Bronze Lion for its ‘Dermaclinix – The Scientist’ campaign for Dermaclinix Hair Transplant Clinic. Content Factory, New Delhi is the production company.
O&M has won a Bronze Lion for its #NotMusicToMyEars campaign for RNW Media (Love Matters).