Tathagat Jena joins Transsion as SVP - Marketing

In a recent announcement, Chinese handset maker, Transsion has appointed Tathagat Jena as senior vice president - marketing.

Jena has been entrusted with the task to build a strong brand and run a efficient demand generation programme for the Tecno and Infinix brands. Jena is a seasoned marketer with nearly two decades of experience, almost half of which have been spent at Samsung. In his nearly nine year journey at Samsung, he has handled multiple roles in marketing and communication. Before that he had worked at advertising agencies such as Leo Burnett, Ogilvy and Lowe.

On his appointment, Jena, says in a press release, "I am really impressed with the vision and the ambition of the Transsion group for India. But the real clincher for me was their transparency and their motto which is "together we can. I am sure that together we will create one of the most endearing brands in the Indian mobile phone market."