June was the month of Cannes - 2017, and that thrilling ICC Champions Trophy series which saw the rise of television advertising rates to 10 times the normal price.
By the end of May, many brands were looking to advertise as early as possible since it's a great way to get into the market ahead of festival advertisements. This is the reason that this list of top 10 advertisements saw 4 new mobile launches and the new second-gen mid-size SUV launched by Volkswagen. Here are the advertisements that generate the most viewership for the month of June 2017.
All the stats here are updated on July 4, 2017.
• Only advertisements launched in June of 2017 are considered.
• The list does not include ads (about the video content) by another content provider platform like Netflix India and Hotstar.
• The overall audience sentiment that is mentioned below each advertisement is based on - the number of views, likes, dislikes, watch time and comments.
1. Samsung cares for a Safe India
In the wake of increasing road accidents in India, Samsung introduced mobility apps - S bike mode, Car Mode and Walk Mode, that encourage responsible mobility for Indian drivers and pedestrians. This 35-second TVC is an attempt to remind citizens about the dangers of using a mobile phone while they are on the move.
2. Samsung Galaxy J7 Max - Official TVC
Entering the phablet category, this dual SIM Samsung Galaxy J7 Max hit the market shelves on June 20th, 2017, with a mid-range price tag. The official TVC did a great job of showcasing Samsung Pay Mini for instant payments and an all new social camera for instant sharing.
3. Myntra End Of Reason Sale | 24th-26th June
The summer sales are still a key shopping event with many retail websites saving their biggest reductions for this period. This is the reason why Myntra started their summer sale with this perky advertisement that connects with the youth brilliantly.
4. Lean is the new mean Galaxy C7 Pro
Galaxy C7 Pro is the new edition of Samsung's mid-section category launched on Amazon India in Gold and Navy Blue colour variants. With just a seven-millimetre thickness, Galaxy C7 Pro is best suited to millennials in India just like it was advertised.
5. The new Volkswagen Tiguan
As Volkswagen Tiguan is the new entrant in the fierce mid-size SUV space in the country. Their focus on premium design, advanced technology and safety features in their advertisement is evident. With more than 7 million YouTube views and 17 thousand shares, the ad successfully creates the curiosity to find out more about the new product.
6. Selfiestan Humara with Virat Kohli - Gionee A1
Uploaded ahead of the 2017 ICC Champions Trophy series; Gionee A1's new anthem features Indian cricket captain Virat Kohli.
7. Cheer for India with Selfie Expert
Whether you like it or not, selfies are a huge part of the modern Indian millennial's life, especially while watching cricket live. After OPPO became the new official sponsor of the Indian Cricket Team this June, they left no stone unturned to connect with the billion-large fan base.
8. NIVEA Body Deodorizer: Anushka Sharma insists on finishing the ad
The new Nivea Body Deodorizer advertisement on YouTube breaks the monotony of YouTube pre-roll ads. This is a new take for Indian the audience who are always ready to click the "Skip Ad" button as soon as it appears.
9. Moto Z2 play - Hello Smarterphone
This is the third major smartphone that was launched in the month of June. Moto Z2 play comes from the Moto Z™ family of smartphones with Moto Mods that allows users to attach various mods as per their usage. This advertisement generated the second most YouTube likes indicating a positive reception by advertisement viewers.
10. OnePlus Customer Care - The Promise of 5
After much hype, the release of the OnePlus 5 saw one of the most common questions being asked by Indian customers regarding the service and customer care. This advertisement shows how they developed an innovative solution that helped viewers understand how customer care works.
First Published : July 05, 2017
(The author is co-founder and CEO at Vidooly, a YouTube audience development and analytics firm.)