In a recent announcement, The Times of India has appointed JWT India as creative agency. As a part of the mandate, the agency will handle all mainline advertising and services including the digital mandate.
Commenting on the appointment, Sanjeev Bhargava, director, brand, TOI, says in a press release, "The strategic thinking that J Walter Thompson has contributed to business building coupled with a multi city high powered creative and servicing capability is what has made them the best choice for us. I am hoping for great work to come from this partnership."
Commenting on the win, Joy Chauhan, senior vice president and managing partner, J Walter Thompson Delhi, says in a press release, "The Times of India has been one of the most precious wins for JWT Delhi in the recent past. It is precious because it is one of the biggest and the most iconic brands of India. We all know that this great publication is so much more than just a newspaper. The brand's contribution towards the Indian society is second to none. We look forward to creating some path breaking work for this iconic brand."