Plan B wins creative mandate for Unibic Cookies

In a recent announcement, Plan B, a Bengaluru based ad agency, has won creative duties for Unibic Cookies. The account was won post a multi-agency pitch.

Nikhil Sen, managing director, Unibic Cookies, says in a press release, "We are happy to associate with Plan B. We believe that with their creative ability to provide integrated solutions across media (ATL, BTL and digital), they will be able to deliver a unified brand strategy that will help take Unibic forward."

Anirudha Mukhedhar, founder and CEO, Plan B, says in a press release, "We are thrilled to partner with Unibic. When you have a great product, the agency's job becomes relatively easier. In our presentation, we demonstrated simple ways to relate the product superiority story to customers."

Mukhedhar adds, "We are a bunch of people who believe that the only measure of creativity is the results it is able to deliver, we are obviously excited with the aggressive business goals we have to deliver in partnership with Unibic."

Plan B's key focus would be to create 360 degree communication that will drive meaning, differentiation and salience for Unibic. The agency will handle all brand communication across ATL, BTL and digital and will work closely with Unibic to drive the next wave of growth for the company.