"Panasonic Smart Phone - Ye Zindagi Ko Thoda Aur Smart Banata Hai" - Presenting the all new campaign by Panasonic Smart Phones #TheIntelligentPhones

We live technology, we breathe technology, technology has become such an integral part of our lives that it is now considered to be a reflex, making our lives simpler and better in more ways than we ever thought of.

Panasonic Smart Phones, one of the foremost and well-known smartphones brand, never seized to surprise their audience with the latest of the technologies. Constantly striving towards perfection, their tag line "A better life, a better world" fits flawlessly with the kind of technology they bring into the lives of their audience. In addition to their previously successful endeavors in the smartphones line, the new Eluga series took the brands identity to a whole new level.

To give a simple and minimalistic insight on the use of technology and its impact on our lives, Panasonic Smart Phones has come up with a new campaign #TheIntelligentPhones which subtly captures the inevitable relationship between people and technology. From being your virtual wallet to get going through any obstacles that come on your way, from reaching out to your loved ones to becoming the guiding star on your unfamiliar roads, the film becomes your bridge for connecting your loved ones.

The digital film successfully captures the desire of a young child to reconnect with his mother. His journey portrays the use of technology that can be linked to our everyday support of smartphones in our lives. Executed by a budding creative agency - Sociowash, the digital film is shot by well-renowned cinematographer - Mitesh Mirchandani who recently won the Filmfare for Best Cinematography for Neerja. The scenic beauty of Rishikesh with the enrapturing music by Saurabh Vibhav adds to the emotional script and direction by Tejender Sharma.

The ending note of the digital film "Panasonic Smart Phone - Ye Zindagi Ko Thoda Aur Smart Banata Hai" beautifully summarizes the essence and messaging of the campaign. The video alone gathered 3 million views on YouTube and 4.5 million views collectively across social media platforms.

Credits:

Agency: Sociowash

Scriptwriter & Director: Tejender Sharma

Panasonic Team: Pankaj Rana, Amlan Pati, Dhruv Bahl

Executive Producer: Rohit Sakunia

Camera: Mitesh Mirchandani

Music: Saurabh Vaibhav

Sociowash Team: Raghav Bagai, Pranav Agarwal, Amit Dhawan, Riddhima Arora, Saurabh Patnaik, Saurabh Jain and Deepak Rawat.