Lactalis appoints Zenith as media agency

In a recent announcement, Zenith, part of Publicis Media India, has won the media duties of French dairy giant Lactalis. The agency now handles the business of the brand in 26 countries, which includes India. The account was won post a multi-agency pitch.

Tanmay Mohanty, Group CEO, Zenith India, says in a press release, "We are pleased to have won the business of Lactalis, a renowned global name in dairy products," The company shares our values, ambition and drive. Lactalis has a long-term vision for the Indian market; it stands for quality products and we would love to partner with them in building this category and market leadership. Our newly launched ROI+ proposition with advanced communications models and sharper focus on analytics, tech, data and consumer insights will take Lactalis even further in a high growth Indian dairy market. This win adds tempo to a great year where we have won significant businesses and consolidated operations."