Bharat Kapadia, a media professional, joins the board of BrandAd Emedia Solutions, promoters of Dollartune. Dollartune is an opt-in Android based application offering brand communication delivery on pay per delivery model. The application was launched in November 2016, and crossed 125,000 downloads mark.
Kapadia brings has held senior level positions with various media houses like Lokmat, Jagran 18, Divya Bhaskar group, and Chitralekha. He is also the founder of firstname.lastname@example.org. He has also been chairman of Advertising Standards Council (ASCI), chairman of Media Research Users' Council (MRUC), and chairman, Mumbai Regional Committee of Indian Newspaper Society (INS), an Industry body of the Publishers.
Rohit Kanabar, promoter and director, Dollartune says in a press note, "It was a seminar delivered by Bharat bhai on innovations some time back that seeded the thought of Dollartune. Having worked on the concept and perfecting it meant that advertisers have a medium where they can optimally utilise their advertising budget. Bharatbhai joining the board is the most natural process and we are delighted to have him on the board."
Raja Gupta, chief executive officer, BrandAd Emedia Solutions says, "Having emerged as an innovative platform for advertisers to engage with customers, our objective facilitates the targeting of a more precise audience based on accurate demographics. We are indeed fortunate and would seek the expertise of Bharat Kapadia in propelling our growth."
According to the press note shared with us, the Tagline — 'Faayde ki Ghanti' is to provide the user a reward value every time the phone rings. The user allows their phones to be used as a broadcast medium for the reward the brand communication takes place every time the phone rings. With a partnership with e-wallet service provider, PayTM, Dollartune aims to makes gratification for the users extremely convenient.