Jeep India awards SEO duties to Performics.Convonix

In a recent announcement, Jeep India has awarded its search engine optimisation (SEO) duties to Performics.Convonix a digital agency from the stable of Starcom India. Jeep belongs to the Fiat Chrysler Automobiles (FCA) India portfolio. Starcom has the mandate for the media duties of FCA

Sarfaraz Khimani, Co-CEO, Performics.Convonix, says in a press release,” This is a significant win for us. Performics.Convonix will enhance brand visibility, website traffic and will optimise business through online channels for Jeep India. The digitally astute auto-buyer wants to judge for himself. With realms of information available online, consumers are inundated and it is important to put what is relevant upfront. Our approach is to marry search with insights and analytics and to build for Jeep India a cohesive strategy so that consumers can discover useful information about the brand and access thumb-stopping content. A sound SEO strategy goes a long way in achieving business objectives.”

Rahul Pansare, head of marketing, FCA India, says in a press release, “Performics.Convonix has a deep instinctive understanding of the Jeep brand and what auto-buyers are looking for online. Their analytical thinking and fresh approach to search will give the brand a greater edge versus competition. More and more consumers are going online for information today and SEO gets the business found and noticed. Also, with Starcom as a media partner and Performics.Convonix as our digital and SEO partner, we expect greater synergies in our offline and online communications.”