Nisha Qureshi
Advertising

Why chasing ‘Buzz’ and ‘Virality’ can k*ll your brand

In a media landscape of shifting brand-building dynamics, industry leaders and fed-up audiences signal a need for strategies that transcend fleeting virality.
Advertising

Why chasing ‘Buzz’ and ‘Virality’ can k*ll your brand

In a media landscape of shifting brand-building dynamics, industry leaders and fed-up audiences signal a need for strategies that transcend fleeting virality.
Advertising

Amid IPL 2024's echoes, here are some past ads painting a memorable melody

Commercials from Vodafone, Kingfisher, Pepsi India, Jio, CRED, and others that have made a lasting impression on viewers.
Corporate Communications and PR

Talent Tensions: HR challenges finding new PR recruits

A lot of people are studying PR. But is everyone equipped with what is required to join the field? Read to know.
Marketing

boAt partners with RCB and GT as official audio & wearable sponsor for IPL 2024

With this strategic partnership, it aims to engage millions of fans and become the ultimate companion for cricket enthusiasts.
Advertising

Gulf Oil launches 'Gulf Unstoppable Army' campaign, empowering CSK fans to create ads

The campaign aims to give the players more time to train and excel.
Advertising

ENO launches its chewable antacid bites with a new campaign

The TVC has been conceptualised by Ogilvy & Mather, India and developed by director Surjo Deb of Ubik films.
Marketing

Godrej Appliances joins ONDC Network

The brand aims to reach 20% of its e-commerce business through the ONDC Network by 2026.
Advertising

Amid IPL 2024's echoes, here are some past ads painting a memorable melody

Commercials from Vodafone, Kingfisher, Pepsi India, Jio, CRED, and others that have made a lasting impression on viewers.
Corporate Communications and PR

Talent Tensions: HR challenges finding new PR recruits

A lot of people are studying PR. But is everyone equipped with what is required to join the field? Read to know.
Marketing

boAt partners with RCB and GT as official audio & wearable sponsor for IPL 2024

With this strategic partnership, it aims to engage millions of fans and become the ultimate companion for cricket enthusiasts.
Advertising

Gulf Oil launches 'Gulf Unstoppable Army' campaign, empowering CSK fans to create ads

The campaign aims to give the players more time to train and excel.
Advertising

ENO launches its chewable antacid bites with a new campaign

The TVC has been conceptualised by Ogilvy & Mather, India and developed by director Surjo Deb of Ubik films.
Marketing

Godrej Appliances joins ONDC Network

The brand aims to reach 20% of its e-commerce business through the ONDC Network by 2026.