Contract Advertising has appointed Subho Sengupta as the executive vice-president (EVP) and general manager (GM) of Contract Delhi. He joins from J Walter Thompson where he has spent last four years.
Speaking about his new role, Sengupta says, "I am very excited and look forward to both the opportunities and challenges that come with the new role. Contract as an agency has an impeccable reputation and has always been driven by passion. Delivering impactful work that will move the needle for our clients' businesses will be my focus."
Sengupta brings to the table his robust experience across a multitude of categories comprising telecom, food and beverages, media and publication, financial services, real estate, consumer electronics, FMCG, footwear, sportswear, manufacturing, hospitality and digital search engine. He spearheaded the entire marketing strategy and the national launch across 12 circles for MTS as well as instrumental in the successful launch of Airtel Digital TV and IPTV.
Over the years, he has also worked with various brands including ABP, Berger Paints, Hitachi, ITC, Reliance Telecom, The Times of India and Unilever (Nepal). Besides building brands, Sengupta is a great team leader and an excellent mentor.
Commenting on the appointment, Raji Ramaswamy, CEO, Contract Advertising, says in a press statement, "Delhi is an important growth market and I am confident that (Shubho) Sengupta will be able to deliver value to our clients though his diverse category experience. His deep understanding of building brands and his strategic skills will help us deliver the best solutions for our clients. I am delighted to have him onboard as the head of Contract, Delhi."
An alumnus of IISWBM and St Xavier's Kolkata, Sengupta has over two decades of experience in the marketing and advertising ecosystem. He is a seasoned communications professional with a deep understanding in launching new brands, re-engineering existing ones and developing integrated marketing communications across a cross-section of brands. As a business head, he has demonstrated drive for new business, operational excellence and forging strong client relationships by consistently delivering value on his brands.