In a recent announcement, What's Your Problem Brand Solutions has appointed Ruchita Zambre as creative director - art.
Zambre has over 12 years of experience, working in a good mix of animation, multi-media and mainline agencies including DDB Mudra and Law & Kenneth, last as ACD at Leo Burnett Mumbai. She's handled various brands like P&G Rejoice, Whisper, General Mills - Pillsbury, Reliance, ITC Vivel, ITC Fiama, Times Now, Indian Terrain, Everyuth, Bombay Dyeing, Godrej Interio, Anchor, Fem, etc.
Commenting on her appointment, Zambre, says in a press release, "I think all of us in our clan are now heading towards a singular objective of having a strong idea that can bring a change in human behaviour regardless of the medium. I am looking forward to being a part of this extremely enthusiastic team at WYP that believes in the same. Integration is not just a new jargon but definitely an upgrade from just advertising to delivering real brand solutions. I am looking forward to being part of a team, which can not only think medium agnostic but execute in every medium including digital, social media etc."
Zambre, will head a group with a set of accounts and will report in directly to the founding team at WYP.
Amit Akali, founder and CCO, What's Your Problem, says in a press release, "More and more people working in mainline advertising are realizing that the future is in understanding the digital medium - only then can you deliver truly integrated advertising. Integration happens when one team can think and execute in every medium needed. Ruchita shares our beliefs and brings a really sharp sense of design and art direction, which in turn promises to add an edge to the work we do for our clients We welcome her on board and look forward to doing some great work together."
Zambre is also a professional classical dancer. She has performed at various cultural shows and concerts, along with winning national level dance competitions. In addition, she's an installation artist, having assisted renowned installation artist Shilpa Gupta on projects.