The most important part of advertising in India is to understand your audience and captivate them with well-written storytelling. This is the reason why there are four long format advertisements in this list and each has capture demotions brilliantly.
So, here are the top 10 most-watched Indian ads on YouTube for the month of July:
All the stats here are updated on August 1, 2017.
• Only advertisements launched in July of 2017 are considered.
• The list does not include ads (about the video content) by another content provider platform like Netflix India and Hotstar.
• The overall audience sentiment that is mentioned below each advertisement is based on - the number of views, likes, dislikes, watch time and comments.
1. Amazon: Tufani - #MomBeAGirlAgain
Relaunching their 2016's viral ad campaign #MomBeAGirlAgain, Amazon captures nostalgia in their two different short films like no other brand did before. This new rendition proves that emotions don't hinder decisions of customers but constitute the foundation on which they're made. This advertisement is not only the most viewed advertisement for the month of July but also the most liked ad on this list.
2. ShopClues Super Bargain Sale
ShopClues left no stone unturned for their 'July Super Bargain Sale' with up to 85% off. Offering quality checked products under home and kitchen, lifestyle and electronics from 8th July to 16th July, this advertisement generated more than 9 million views with more than 7,000 likes.
3. Samsung Galaxy On Max - Bring Alive The Dark
The Samsung Galaxy On Max smartphone was launched in July 2017. This device is much more than what we could expect from brand Samsung for an affordable price range. Also, you can pay bills with the innovative Samsung Pay Mini that's pre-installed in the device.
4. The New SKODA Octavia TVC - Showroom
The New SKODA Octavia takes a dig on SUV users in the subtlest way one can imagine. Instead of showcasing a sleek product shoot with all the razzmatazz; this advertisement showcases how anyone can be easily influenced with the term SUV without looking at the features.
5. Quaker Oats: #FuelForTheRealFit - Play School Teacher
Quaker Oats is all about healthy breakfast that comes with soluble fibre beta-glucan, which has numerous health benefits. For their new campaign, Quaker Oats takes a fresh approach by redefining the idea of 'real fit.' Quaker's new 'Fuel for the Real Fit' campaign showcases the lifestyle of a play school teacher named Ayesha Merchant featuring brand ambassador, Chef Vikas Khanna.
6. Hyundai | All New Xcent | Taste Of Luxury
The 2017 version of the Xcent revisits the drawing board to reveal a design that seems much more in tune with their current audience. This advertisement shows how its features, and new design deserves attention.
7. Myntra Blockbuster Sale! 50-80% OFF. Last Day Today!
The end of season sale gets better with each passing season. More than 1800 brands participated in this three-day blockbuster sale offering lucrative discounts.
8. Amazon: Gudiya - #MomBeAGirlAgain
It's hard to ignore the fact that both short films for Amazon's #MomBeAGirlAgain campaign ended up here in this list of top 10 ads for the month of July. In this ad, a 50-year-old woman's retirement party takes a surprising turn when her friend lands up at the party with a huge gift. This heart-warming film encourages the viewers to help their mothers relive their childhood dreams.
9. Cadbury Dairy Milk - #RealDosti
With Friendship Day around the corner, Cadbury Dairy Milk urged viewers to set aside their phones and embrace real connections and real Dosti this Friendship Day.
10. Closeup presents Paas Aao
We all remember the classic catchy jingle of one of Close Up's most successful campaigns called "Paas Aao Na." Originally sung by Sona Mohapatra in 2009, this new version is even a bigger hit with more than 6 million views.
(The author is co-founder and CEO at Vidooly, a YouTube audience development and analytics firm.)