FM radio business, BIG FM announces elevation of Praveen Malhotra as chief business officer.
Malhotra has been associated with BIG FM since its inception as chief revenue officer. As a part of her new role, she will be responsible for all sales, marketing, planning and service functions.
On her new role at BIG FM, she says, "It has indeed been a pleasure to be a part of such an esteemed organisation since the beginning. Having a natural flair for sales, I look forward to add more value to the firm with my abilities in managing large scale business operations."
Tarun Katial, CEO, BIG FM adds, "We are happy to on-board Praveen who comes with a flourished experience and domain expertise. With her deep knowledge on our business, she will help us develop practices that will benefit in increasing business efficiency, manage costs effectively and deliver great services to our clients."