Cogoport, an online international freight exchange, hired The Minimalist as its branding agency. The agency has helped Cogoport to launch its new brand identity that culminates the brand's vision and promise.
The company was aiming to achieve a connection with their customers that was directly energised by the core values of the company. While the brand promises to assist the customer at every step of their freight journey, it is also the value that they believe in.
Speaking on the occasion of the new logo launch, Purnendu Shekhar, founder and CEO - Cogoport, says, "Our new brand identity makes it possible for us to share our vision and promise in one story... It is the sense of simplicity, style, and concept that brings a resourceful optimism in the connected world today. We're looking at scaling to greater heights with innovation, enabling tech and understanding the diversity of our business."
According to the press release shared by the company, Cogoport's visual expression is based on the concept of 'going beyond the ordinary path and connecting the dots to bring every possibility to reality'. While the company deals in aggregating the ocean, land and air freight carriers, it also offers door-to-door services by way of price comparisons for trucking, custom charges and inland docking charges from the same platform.
Commenting on the creation of the new brand identity, Chirag Gander, founder of The Minimalist, says, "When we looked at designing the logo, we went in circles - trying to understand the objective of the brand. But when we realised there was this one story that resonated with the brand so accurately, we couldn't help but notice a culture building out of the identity."