Zenith wins media duties for Honeywell

In a recent announcement, Zenith, part of Publicis Media India, has won media duties for air purifier line of business of Honeywell.

Tanmay Mohanty, group chief executive officer, Zenith India, says in a press release, "We are delighted to have won the business of Honeywell and look forward to driving market leadership for them. The company with its 80 year old lineage is no stranger to India and the Honeywell air purifier is a product that is unique and unparalleled. Zenith is an agency that embraces both technology and invention. Our ROI+ approach with advanced communications models and strong focus on personalisation and automation will further fuel Honeywell's expansion plans across all the right markets and touch-points. Our pulse on the Indian consumer and new insights on the category have helped us win this business. This is a significant addition to our client roster."