LinkedIn, the Microsoft-owned professional networking service, has launched 'LinkedIn Audience Network'.
According to the press release shared from the communication team at LinkedIn, the native advertising network enables advertisers to reach out to audiences beyond the LinkedIn newsfeed. The network helps marketers target the right audience, expand their marketing footprint, deliver on budgets, and effectively measure the ROI of their sponsored content campaigns.
As mentioned on the LinkedIn Marketing Solutions Blog, "Understanding your campaign performance is crucial to measuring your advertising ROI. When you deliver ads on the LinkedIn Audience Network, you can download performance reports that include clicks, impressions, and engagement that your ads get specifically through the network. This allows you to compare your network performance to your onsite performance."
At LinkedIn, it's our top priority to promote your content in a high-quality and brand-safe context. To that end, we've taken measures to ensure brand safety within Audience Network placements and give you control over your network campaigns, including the ability to block IAB categories and upload custom block lists."