In a recent announcement, dentsu X, an integrated media agency from the stable of Dentsu Aegis Network, has appointed Roopam Garg as chief client officer. Garg will report to Divya Karani, chief executive officer, dentsu X India and will be based out of Delhi.
Garg brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London. His diverse set of exposure spans across FMCG majors, (P&G, Coke, Reckitt Benckiser) two wheeler (HMSI), cars (Tata Motors) and durable (Samsung)
Given his multi-market, cross category experience, Garg is adept at global best practices. He has tweaked global tools into the Indian market and has also developed strategic media approaches between consumers, brands and their market performance which was then rolled out and adopted in other global markets.
Commenting on the new appointment, Karani, says in a press release, "We are elated to welcome Roopam in the team. He brings immense value to the company with his extensive experience and holistic world-view on best practices. We want to increasingly bring on board senior talent who can carry forward the learnings of seamless integrated Consumer and Brand interaction to bear on our clients' business"
Speaking about the new role, Garg, says in a press release, "In my experience across markets, I have come to realize that it's critical to keep it simple, actionable and measurable for the client. Media is growing in complexity and the agency of the future needs to harness deep learning to innovate relentlessly. I am thrilled to be starting a new chapter with my role at dentsu X India."