In a recent announcement, Honeywell India has appointed The Womb as creative agency. The agency will help the brand with strategy to build up its air purifier business in India.
Commenting on the agency's appointment, Sudhir Pillai, general manager - India, homes, says in a press release, "At Honeywell, we value innovation, creativity, and an ability to engineer solutions that address the toughest challenges and unique needs of our customers. The Homes business of Honeywell aims to provide products and solutions that make the consumer's life comfortable, convenient, at the same time ensuring their safety, health & well-being. The Womb's approach to marketing and creative solutions is similarly innovative, and we value that greatly."
Navin Talreja, founding partner, The Womb, says in a press release, "We shared our point-of-view with the team at Honeywell; and our customer-centric approach, and the vibe our entire team shared with their counterparts at Honeywell eventually won us the business. With this play, Honeywell is about to demonstrate its strong intent to build its smart/connected homes business in India. And we are proud to partner them in this journey."
Kawal Shoor, founding partner, The Womb, says in a press release, "The Honeywell team absolutely floored us with the openness they showed in our conversations - whether they were about the state of the category in India, or the potential customers, or even the kind of ideas and initiatives that might work. And that makes us happy, as we are keen to work on creating new categories - which means creating new needs, new attitudes and behaviours, and new experiences. Honeywell is a design and engineering company with pedigree and history, and we want to carry that message to the Indian consumers through such products."First Published : September 12, 2017