In a recent announcement, Viaan Industries, a licensing, entertainment and wellness company has appointed Columbus India from the stable of Dentsu Aegis Network as digital agency for two brands, chasebid.com and MatchIPL. The account was won following a direct pitch and will be handled out of the agency's Mumbai office.
As part of the mandate, the assignment will involve using Columbus India's expertise in the digital ecosystem for customer acquisition, demand generation, digital media and real-time data analytics.
Commenting on the new partnership, Raj Kundra, chairman and managing director, Viaan Industries, says in a press release, "I am extremely happy to partner with Columbus India as our digital agency. Columbus India will help our latest brands - chasebid.com and MatchIPL - reach out to our potential users across the internet, thereby maximizing our reach and keep our focus on the cost of customer acquisitions."
Nitin Sabharwal, chief business officer, Columbus India, says in a press release "Our target is to get Chasebid.com and MatchIPL maximum visibility and high intent, paying customers using some of the unique digital solutions built by Columbus India."
Anurag Gupta, CEO, Columbus India, says in a press release, "We are trying to make sure that the entertainment industry gets the best-of-breed digital solutions enabling them to increase their focus on digital customer engagement using the large base of ever growing mobile users available in India."