DDB Mudra bags Royal Enfield biz

DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, has been entrusted the responsibilities to partner Royal Enfield for one of its key forthcoming projects in the future. The relationship will be run by DDB Mudra's Delhi office.

The agency will work closely with Royal Enfield's marketing and content team for forthcoming projects. A multi-disciplinary, bespoke team has been put together to work on the business. The team is made up of Royal Enfield enthusiasts who are fans of the brand's fabled history.

Speaking about the win, Vandana Das, president and managing partner DDB Mudra North, says, "Royal Enfield Project win for us is a phenomenal win. We are confident of contributing as partners and enjoying the ride as we move along together on this journey."

Sumeer Mathur, head of strategic planning, DDB Mudra North will lead the communication strategy for the launch while the creative function will be led by Vishnu Srivatsav, creative head, DDB Mudra South.

"To partner an iconic Indian brand as it reaches out to global consumers is both exhilarating and challenging; we are thrilled to ride alongside Royal Enfield," says Mathur.

Srivatsav adds, "Work is already under development and we're really excited about getting it out there."

Commenting on the association, Chandan Jha, head - brand strategy, Royal Enfield, says, "As Royal Enfield moves into the next phase of its global foray, we are always looking for partners who understand our purpose and will help us build the brand. The DDB team brought in a differentiated strategy and demonstrated digital-enabled creative thinking. We look forward to a fruitful partnership."