Reliance Jio Infocomm (Jio) and Siddharth Roy Kapur's media production venture 'Roy Kapur Films' (RKF), announced a multi-year association.
As a part of the deal RKF will curate, develop, commission and produce original digital video content for the Jio platform. This will include finite and continuing series, long form and short form content across genres, and over time, 'First on Jio' feature films. RKF will establish the 'Jio Originals' banner from scratch and the mandate is to make it one of the most extensive online digital video catalogues. This exclusive Jio Original content will be available to more than 128 million Jio subscribers all over the country.
Speaking on the association, Jyotindra Thacker (CIO Reliance Industries) from Jio says in a media statement, "India is the leading country in the world for mobile data usage, and a significant part of this usage is driven by video content. Jio currently carries over 5.5 crore hours of video daily on its network. This association with Roy Kapur Films will help us to power forward towards our goal of delivering the highest quality video entertainment content to our mobile subscribers. We are happy to partner with him in the creation of a creative ecosystem that enables everyone to fully live and experience the Jio Digital Life."
Siddharth Roy Kapur (founder) RKF adds, "Never before has so much entertainment been so accessible to so many. Our goal is to provide Jio subscribers with a wide variety of content that caters to their diverse tastes and sensibilities, and keeps them coming back for more. Partnering with Jio to produce digital video content and sharing in its long term vision for an Indian digital revolution and global digital leadership is truly exciting!"
This unique collaboration between RKF and Jio marks a milestone in the confluence between the rapidly evolving entertainment, technology and telecom sectors in India.