Infotainment giant Discovery Communications India has announced the appointment of Geetanjali Bhattacharji, erstwhile CEO of Spatial Access (media & production audit firm), as the head of brand partnerships & content Integration.
In her new role, Bhattacharji, will work in close association with Vikram Tanna, VP, Advertising Sales & Business Head of Regional Clusters, and will focus on creating engaging content partnerships with brands by drawing synergies between brand purpose and Discovery's content line-up across its portfolio of channels, including the upcoming Discovery JEET.
Karan Bajaj, senior vice president & general manager, South Asia, Discovery Communications India, says in a media statement, "It is an opportune time to have a content and media optimiser like Geetanjali on board. Discovery JEET's content is under development, besides we have been working to make the brand proposition of each of our marquee channels more focussed towards specific target audiences. Geetanjali's skills and understanding for this space will help deliver impactful, purpose-driven partnerships to Discovery's valued brand partners in their quest to reach diverse and evolving audience communities."
Bhattacharji has over 20 years of work experience, she has advised brands on unbundling creativity, optimising content production, partnerships, media-investments and all marketing spend.
Bhattacharji, says, "I am extremely excited about being part of a journey that delivers to millennials meaningful content that entertains and yet provokes thought. Given the fragmentation of consumers, JEET fills a clear gap in the Hindi GEC space: providing relevant content choices to male millennials and Tier II & III families who aspire to be a part of the change around them but are missing out on the action.
It's time for brands to align to the purpose of the content they support and I am looking forward to establishing JEET as the channel that delivers an elevated purpose for mass storytelling on television."