Lodestar UM bags media mandate for ALTBalaji

In a recent announcement, ALTBalaji, the OTT platform from the stable of Balaji Telefilms, has appointed Lodestar UM, part of IPG Mediabrands Network as media agency. The mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio.

Commenting on the association, Manav Sethi, chief marketing officer, ALTBalaji, says in a press release, "At ALTBalaji, we are pushing the boundaries and changing the way people consume digital content. ALTBalaji is the only platform to have launched 10 #ALTBalajiOriginal shows till now. As the largest home-grown creator of exclusive content, we are persistently driven to do best in every sphere. We look forward to Lodestar UM’s coming on board. They command a strong understanding of media and entertainment space along with strategic and innovative solutions which will be essential in supporting our business vision."

Deepak Netram, senior vice president, Lodestar UM, says in a press release, "We are really excited to win the ALTBalaji business. We believe the OTT space is both futuristic and promising. With a gamechanger like ALTBalaji, we have a great opportunity, to build on our global learnings and are fully geared to deliver solutions in this space."