Isobar India to handle digital duties for VIP Bags

Isobar India, the digital agency from Dentsu Aegis Network (DAN), has been appointed as the digital partner for VIP Bags, following a multi-agency pitch. As part of the mandate, Isobar India will now handle the social and creative duties for the brand. The team will be responsible for increasing its brand awareness and digital growth.

Speaking about the win, Shekhar Mhaskar, vice president - Isobar, says, "We are absolutely elated to partner with VIP Bags in India. We believe there is an immense propensity to create a fully-integrated, iconic brand; one that embodies the experience of joyous and hassle-free travel spanning across global boundaries."

According to a company statement, the account will be managed from the agency's Mumbai office.

Sudip Ghose, senior vice president sales, marketing & service, VIP Bags, says, "...Isobar has conceptualised great campaigns and they understand the brand's vision and endeavour of building better customer engagement. Through our partnership we look forward to create distinctive digital content that will resonate with the brand's principles."