Brands and the Amazon-Swara Bhaskar storm
MarketingBy
afaqs! news bureau
, afaqs!, New Delhi | In Advertising | November 03, 2017
The hair oil brand took the initiative to create the record for the 'World's Longest Head Massage Chain' to promote the importance of regular hair oiling.
Bajaj Almond Drops Hair Oil has entered the Guinness World Records list by accomplishing the feat of creating the record for the 'World's Longest Head Massage Chain'. Bajaj Almond drops undertook the initiative to promote the importance of regular hair oiling and communicate the message of 'Well-oiled hair is well-nourished hair' to women across India.
To achieve this, Bajaj Almond drops took to the press, radio and digital platforms and engaged with millions of Indian women. The brand garnered a positive response and over 500 women participated in the record attempt on October 26, 2017, at Growel's Mall, Kandivali, Mumbai and created the record for the 'World's Longest Head Massage Chain'.
Bajaj Almond Drops Hair Oil entered the Guinness World Records for creating the 'World's Longest Head Massage Chain'
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Speaking about the initiative, Sandeep Verma, president Bajaj Corp, says in a company statement, "We are ecstatic about our brand entering the Guinness World Records... While oiling has traditionally been a part of Indian hair care regimen, it is today considered a messy and time-consuming activity by many women. Our objective is to promote the habit of hair oiling by providing the Indian women with a light hair oil which is not only non-sticky but also gives her much stronger hair."
The 'World's Longest Head Massage Chain' was created at Growel's Mall, Kandivali, Mumbai, on October 26, 2017
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Parineeti Chopra, brand ambassador, Bajaj Almond Drops, adds, "I am really proud to be associated with India's No.1 Hair oil - Bajaj Almond Drops, which is now also the Guinness World Records holder for the 'World's Longest Head Massage Chain'. My hair is a key aspect of my personality and I believe that well-oiled hair is well-nourished hair. Hence, to get nourishment for my hair and make it strong, I rely on Bajaj Almond drops. It has almond oil and vitamin E; its light and non-sticky texture suits me perfectly."
