Today, brands are tasked with coming up with quick, timely creatives that ride the flavour of the moment. Yesterday, as Delhi-ites battled heavy smog and struggled with normal life, brands churned out tweets, digital posters and Instagram ads that referenced the situation.. Some were funny, others were serious. But all were opportunistic and timely.
Amid citizen quotes that were being passed along on WhatsApp and Facebook ('Jaanta nahi mera baap kahan hai?, 'Main tujhe dekh loonga is no longer a valid threat in Delhi', among several others) here's quick look at some brand messages that caught our attention.
The last time we ran a round-up like this was when Mumbai faced heavy rains in August. Check out that piece here
Just because it's not visible, doesn't mean it is not there.— Daikin India (@DaikinIndia) November 8, 2017
Smog is not only outside your home, but inside too. Don't put your health at risk. Bring home a Daikin Air Purifier, now: https://t.co/fOu82uFBQE , and #BreatheInGoodness. #SmogInDelhi pic.twitter.com/5wtKsKCjdc