Starcom India has announced the appointment of Rajiv Gopinath as Chief Client Officer.
As per a press note received from the agency this morning, he will 'interface with key clients, enhancing Starcom's strategic product and delivery...'
Gopinath's last stint was at Mediacom in East Africa, where he headed planning on Coca-Cola, Procter & Gamble and other local businesses across seven sub-Saharan African markets. Prior to that, he was in China where he did extensive planning on Procter & Gamble.
A Post Graduate in Management from IIM Lucknow, Gopinath has worked on accounts such as Unilever, Asian Paints, Tata Tea, Britannia and TVS, in the past.
Mallikarjun Das, Group CEO, Starcom India, says, "The dynamic marketing communications landscape is both a challenge and an opportunity. It calls for upstream strategies that bring in radical business transformation for brands. Starcom today is as much a business partner as a communications partner, offering deep level category insights, data-driven personalised communication, real-time marketing and predictive models. We map the full consumer journey and come up with effective, media-neutral, integrated solutions. Rajiv, with his experience and thought leadership, will enhance our strategic offering and deliver the desired business results for clients.
Gopinath adds, "Starcom is one of the few agencies that truly has a pulse on the consumer and can leverage the power of integrated communications. It has great expertise on the evolving media product and a wonderful set of clients. I am delighted to get this opportunity and look forward to it.
Starcom describes itself as a 'Human Experience (HX) Company, with sharp focus on Data, Dynamic Content, Tech, Analytics, Performance and Programmatic'.