In a recent announcement, DDB Mudra has won creative duties for Paras Dairy. As a part of the mandate, the agency will be responsible for the brand's creative strategy and execution.
At DDB Mudra, Paras will be managed by DDB Mudra North and will be led by its president and managing partner, Vandana Das.
Commenting on the partnership, Aldrin Joseph, general manager, marketing, Paras, says in a press release, "We are delighted to have DDB Mudra as our new creative partners. They are rated amongst the best and we believe they can produce some outstanding work, while building our brand. At Paras, we are constantly working towards creating greater value for our consumers with our unique and meaningful product offerings and are looking towards an exponential growth of our business over the coming years. We are sure that we will be ably supported in this endeavor by DDB Mudra."
Das, says in a press release, "We are excited to add Paras Dairy to our growing brand roster. Paras is a legacy brand in its own right and we are confident that our partnership will lead to not just some great, defining work but will also contribute towards Paras's growth in this highly challenging market."