Disney appoints Amrita Pandey to lead media distribution and OTT business in South Asia

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | November 22, 2017
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In her new role she would be responsible for driving all digital and OTT partnerships in the region.

The Walt Disney Company South Asia today announced the appointment of Amrita Pandey for the newly created role of Regional Head - Media Distribution & OTT, South Asia. Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.

In her new role she would be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA. Pandey will report to Mahesh Samat, executive vice president and managing director, The Walt Disney Company South Asia and Mark Endemaño, senior vice president, media distribution, Walt Disney International.

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"Since joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry's biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region," says Samat in a media statement.

"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I'm looking forward to working with her as we establish how to best work with partners, and deliver entertainment moredirectly to fans, throughout the region," adds Endemaño.

Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.

"Our Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. With a network of strong partnerships across platforms, I am excited to lead this transformative business to pursue digital connections everywhere," Pandey concludes.

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