In a recent announcement, digital agency FoxyMoron and Famous Studios have partnered to launch Digital Content Lab that will provide brands the flexibility to pick and choose customisable, personalised video content solutions.
The lab will begin with amplification for FoxyMoron's current brand partners, aiming to both the quality and the quantity of content solutions. However, it will be a full-service content lab, which will also enable independent content creators to exploit the creative and technology resources of the studio, in addition the grounded studio infrastructure that the lab brings with it. The creator community will holistically benefit through the lab's community development initiatives in order to ensure a unique experience for their consumers by amalgamating content, video production and technology.
This fully loaded lab is spread across 50,000 square feet and boasts of cutting edge technology to aid production, audio visual, post-production and visual effects technology for content creators. The 360-degree approach offers content creators the comfort and flexibility to imagine and execute their projects, all under one roof.
Commenting on this collaboration, Suveer Bajaj, co-founder, FoxyMoron, says in a press release, "With our recent investments in the development of the content space, we feel that this partnership with India's largest, oldest and most reputed studio will bring formidable change in the content arena. Famous' technology and infrastructure coupled with FoxyMoron's keen eye for creative and publishing will help give us a unique edge both for brands and publishers. Our distinctive initiative towards community development will now enable every content creator to leverage our pooled resources, resulting in an enhanced environment for the development of quality content. This initiative is largely built on the back of building tools and allowing the creator community to leverage the same in order to really open up the landscape with independent creators. Our initiative is to make this India's largest Maker Studio that bridges the gap between talent, creators, producers, publishers and brands. We are excited to embark on this journey with the newly evolved avatar of Famous Studios and hope to do some significant work in the space of content creation and community development."
Commenting on the partnership, Anant Roongta, director, Famous Studios, says in a press release, "Content is the most crucial aspect of marketing today. After over 70 years in the industry, we've seen a lot of growth and are always looking for new ways to evolve. We are proud to take this leap ahead with which we aim to give content a completely unique outlook and we are thrilled take our studio to the next level with FoxyMoron's creative approach to achieve great new heights. Over the years, they have grasped an in-depth knowledge of content and creativity, which when amalgamated with our high-end technology, the possibilities are infinite! This partnership is extremely exciting and we look forward to an interesting and insightful journey ahead."