Account Planning Group to begin operations in India

Account Planning Group (APG) is set to formally begin operations in India in the second week of December. Helmed by Sudeep Gohil of Publicis India with support from planners across top agencies, APG will begin its India chapter with an inaugural session on culture and creativity that will see Ravi Deshpande, adman, founder and chairman, Whyness Worldwide.

Speaking on the same, Gohil, chief strategy officer and managing partner, Publicis India, says in a press note, “Globally, the APG is a well-established body with a number of countries including UK, Australia, Canada and Germany - successfully running their operations with partner agencies in individual markets. It was surprising that India, despite being the hub where so many great ideas take birth, didn’t have the APG to bring together and celebrate achievements of the planning community. That will now be a thing of the past as we have set up a core committee for APG India that will work closely in formulating the core objectives and will also create a platform for people to engage, deliberate and debate. We are thankful to Deshpande for gracing the inaugural function, and we look forward to hosting similar events on a regular basis across the country."

Prior to launching Whyness Worldwide, Deshpande was at the helm of Contract India (a WPP company) as chairman and chief creative officer. He has been honoured as one of the six living advertising legends in the last fifty years in India by the Madras Advertising Club.

Headquartered in London, APG is a membership organisation and has presence in multiple markets across globe. The India chapter will see the coming together of the planning community across leading agencies that will together leverage the power of strategy to solve business problems and transform brands. APG is a not-for-profit organisation run for and by its members - primarily account planners in advertising agencies, but increasingly the wider community of communications strategists, including media planners, channel planners, digital planners and DM planners.