Dentsu Aegis Network's WATConsult has won the digital media mandate of baby care brand, Mamy Poko Pants.
Speaking on the same, Rajiv Dingra, founder and chief executive office, WATConsult, says in a press note, "It gives us immense pleasure to welcome Mamy Poko Pants on board as clients and we look forward to serving them the best of digital media services for their growth and brand recall. Consumer brands today need to be active 24*7 on social media as feedback and criticism is always taking place. Our tools and services match perfectly with Mamy Poko Pants requirement and we hope to provide them innovative and quirky campaigns."
Toshiyuki Nakamura, brand manager, marketing group, Unicharm India, adds, "Unicharm has always utilized digital to market and connect with its audience. I am happy with the collaboration as I believe the agency understands our vision and is capable of taking our brand to new heights while introducing inspirational concepts and ideas. I look forward to the many innovations that the future holds."
With this win, WATConsult is now involved in the digital media strategy planning for the brand's growth and its complete execution across leading digital and social media platforms. The agency kick started its association with the campaign '#ByeByeBedwetting' along with its latest video - 'Say Bye Bye to Bedwetting'.