21st Century Fox (CF) has announced the elevation of Uday Shankar, chairman and CEO Star India as president, 21st Century Fox Asia.
In his new role he will lead all video businesses of 21CF across the continent. He will continue to serve as chairman and CEO of Star India.
21CF executive chairman Lachlan Murdoch and James Murdoch's comment on BusinessWire read, "Uday's new role will enhance our strategic focus across all of Asia and enable us to further capture opportunities, building on the transformation Star India has driven in our most important growth market. Under Uday's leadership, our India business has firmly established itself as a world-class asset with durable businesses across entertainment, sports, satellite distribution and OTT. His strategic vision has put 21CF at the forefront of content and distribution in one of the world's fastest growing economies, and we are very fortunate to benefit from Uday's expanded leadership at a global level."