Pryas Gupta has moved to an entrepreneurial role and launched his own venture, 'OriginInk' along with his partner Rohan Gupta. OriginInk is a strategic brand Consulting firm.
Speaking about the same, Pryas Gupta says in a press note, "It is important to understand the needs of the client and deliver a product that relates to its consumers. It's important to create connect between the brand and its audience."
Origin Ink provides customized brand building solutions for the food and beverage industry. The services encompass design, branding, video production, web design, URL and packaging solutions.
Rohan Gupta adds, "We collaborate with our clients to understand the core values that define their brands, and to discover the differentiating ideas that will set them apart. We blend strategy, design and technology to capture and express that brand essence, and turn creativity into a real business."
OriginInk has lent its expertise to FMCG brands like Dunkin Donuts, Flanders Cheese, and Piccolicko Ice creams.