In a recent announcement, Hamdard Laboratories India has appointed Chimp&z Inc. as digital agency. The agency will be responsible for handling the brand's social media duties to reach out a larger digital audience base and break the traditional norms by generating interest with its creative inputs. The account will be handled out of agency's Gurgaon office.
Talking about his association with Chimp&z Inc., Mansoor Ali, chief sales and marketing officer, Hamdard India, says in a press release, "Hamdard has embraced the digital world with an extensive presence on major online platforms. With an inviting website, updated YouTube channel, Facebook page and even a Twitter account, Hamdard continues to remain relevant in its consumers' lives, be it old or young. Building connections for heritage brands is not easy and we see alignment of thought and purpose in Chimp&z Inc as a digital marketing partner. I welcome the team aboard."
Commenting on the appointment, Lavinn Rajpal, co-founder, Chimp&z Inc., says in a press release, "Hamdard is extremely prestigious and renowned for its unique natural medicinal offerings. We couldn't be more excited to partner with them. It gives us great joy to know that they have put their faith in our capabilities and we look forward to maintaining their standards as well as delivering effective and creative solutions to the brand in the coming months."
Angad Singh Manchanda, co-founder, Chimp&z Inc, says in a press release, "We love challenges and the fact that a traditional brand like Hamdard is taking the plunge into the digital realm, is as exciting as it is challenging."