Goomo.com appoints Dentsu Webchutney as its lead creative agency

Dentsu Webchutney, the digital agency from Dentsu Aegis network, is now the lead creative agency for Goomo.com, an omni-channel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

As per the press note received, Denstu Webchutney’s mandate will include both online and offline campaign which will also involve building brand’s positioning and awareness. The agency will work closely with Goomo’s branding and marketing team to launch the brand in India.

Speaking on the same, Gaurav Khurana, chief marketing officer, Goomo, says, "Goomo is a young and an aggressive challenger brand in this hyper competitive market. For us it was imperative to find a partner who not only understood us as a brand, but also shared the same vigour as us - an agile and strategic partner who is ready to shake things up in the travel domain.."

Nishi Kant, EVP and branch head, Dentsu Webchutney, adds, “It’s an absolute privilege to have won the creative and branding mandate for Goomo. What excites us the most is that we have the opportunity to co-create the identity and positioning of the brand that resides in a particularly challenging category. It’s going to be a thrill-a-minute but we wouldn’t have it any other way. Both sides share a great rapport and we’re looking to partner together every step of the way as we prepare to change and challenge the norms of the category.”