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Mindshare appoints M K Machaiah as chief innovation officer, South Asia

Previously, Machaiah has been associated with Mindshare India and Sub Saharan Africa region.

GroupM’s Mindshare has appointed M K Machaiah as chief innovation officer, South Asia. In his new role, Machaiah will lead the integrated approach to consumer engagement and strengthen brand propositions across all consumer touch points including traditional, social and experiential. He will be responsible for setting up ‘Innovations Lab’ through systemic integrations of Content+, Social and Activations and building sports practice.

Prasanth Kumar, chief executive officer, Mindshare South Asia, says in a press note, “Machaiah has been a part of the Mindshare family and comes with credible and rich experience in the industry. We have always taken not just the lead but also the leap in defining industry’s best practices and becoming the trusted marketing partners for our clients. To take this leap, we have appointed Machaiah as chief innovation officer, South Asia who brings experience across industries and markets, which makes him the perfect fit to assist in the growth of the agency. We warmly welcome Machaiah on his new role and look forward to reaching greater heights.”

Mindshare appoints M K Machaiah as chief innovation officer, South Asia
MK Machaiah

Speaking on the same Machaiah says, “Mindshare is one of the largest media agencies and I am extremely delighted to embark on a new journey with them. It’s an honour to be a part of an organization with great stature in the industry. I am excited to be working with some of the top creative and strategic minds in the industry at Mindshare. I look forward to utilize my knowledge and experience to fortify our position in the market and assert the trust of our partners and consumers”.

Machaiah has spent more than 18 years in the industry and after spending over a decade in different media agencies including a two year stint with Mindshare India, Machaiah became an integral part of the India leadership team in 2012 as office head, South. He then progressed as chief executive officer, SSA to lead Mindshare Sub Saharan Africa region where he was entrusted with the responsibility to set up Mindshare and consolidate Unilever business across Sub Saharan Africa and drive global best practice for Unilever in the region.

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