Find Your Target Consumers on OLX

Online shopping has become a way of life for millions of Indians. The 100 million online shoppers in the country are set to cross over 175 million by 2020. The remarkable growth is an outcome of the fast smartphone penetration covering approx. 300 million citizens, low-cost data access which comes at less than 1.8$ per GB, favourable demographics and rising disposable incomes of consumers.

In the last couple of years, as the transition from offline to online was happening. OLX created India’s largest marketplace for local buying and selling of goods, services and real estate. Today, OLX is a common household name, which caters to over 40 million monthly active users on its site and mobile app, resulting in 3.6 billion page views per month. People come on OLX to buy and sell anything and everything - from Cars, Bikes, Mobiles, Electronics, Furniture, Books, Properties and even Job opportunities. OLX is a market leader across most of these categories with 85% market share of the C2C (Consumer-to-Consumer) trade in India and has a brand-awareness that is more than seven times that of other classifieds players in the industry.

The high acceptability of OLX does not only makes it a market leader in horizontal classifieds, but also across categories such as Auto, Mobile & Electronics, Furniture and Real Estate. OLX is the No. 1 classifieds platform for Cars in India with 72% of all pre-owned cars in the country traded on the site. In two-wheelers, OLX commands 75% of the online trade in the country. Mobile phones is another popular category on OLX, with 50% of the online buying and selling taking place on the platform.

OLX as a platform caters to a serious set of buyers and sellers, who log onto OLX with pure intent to buy or sell goods or services. With 90% of the traffic on OLX coming through mobile app, an average OLX user spends close 10 minutes per session. An OLX user is typically young, educated with reasonably good disposable income and digitally evolved. Such highly engaged audience makes OLX an attractive platform for marketers to target the ever-evolving online consumers.

Marketers can benefit from OLX by tapping into its wide reach, highly engaged audience coupled with high intent. They can segment their consumers across categories, brands, hyper-local location based targeting, multi price point targeting amongst others. Marketers can access OLX’s high-impact desktop, mobile placements and native placements to influence shoppers’ at the most critical point in the sale / purchase journey within a safe environment.

Thus, for marketers looking to maximize ROI and minimize wastage, advertising on OLX seems to be a smart decision as it is offers rich and focused ‘ready to transact’ audience unlike passive audience on mass websites. The platform seems to have struck the ability to drive relevant reach for advertisers with its sharp targeting tools, which is hard for any marketer to miss out.