FoxyMoron bags digital mandate of Blackberrys

FoxyMoron has bagged the digital mandate for menswear fashion brand, Blackberrys. The account win was following a multiagency pitch.

As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimization as well as website maintenance and development duties. This entails strengthening the brand’s digital presence by showcasing their apparel and building a distinct brand personality.

Speaking on the same, Ramesh Kaushik, vice president, brand experience, Blackberrys says, in a press note, “As a brand we stand committed to our consumers and hence need partners who are common to us in this cause. With a strong belief in good, relevant and useful content, our digital strategy is to break away from one-way disruption and engage consumers in co-created platforms. FoxyMoron to us is a right fit since they have established credibility in the industry with their disruptive and differentiated approach, and have in depth knowledge of digital ecosystem. Given our clear focus on content and a two-way engagement, we are confident of FoxyMoron’s high-level understanding of Indian consumer, their tastes and preferences. They are aware of what our business needs with change in focus, scope and what is best in terms of engagement, measurements and sustainable approach.

The account will be managed from the agency's North office. This win is a significant addition to FoxyMoron Gurgaon’s client roster that already includes Motorola, Lenovo, Discovery Channel, Animal Planet, Wok To Walk, HOOQ and Pulse Candy, among others.

Gokul Pillai, creative director, north, FoxyMoron, says, “Knowing that they are in the business of making men look good, it’s going to be interesting working on this brand! We not only forward to building the brand, but have strong vision and values to back the motive. We are determined to align our expertise to steer the brand towards its goals and I'm sure it will be a memorable journey!

Prachi Bali, business head, north, FoxyMoron, says, “It's a privilege to be associated with an iconic brand like Blackberrys. To be their partners at a time when the brand is redefining itself and to be able to disseminate this message to an ever-changing digital audience is a job which requires a great deal of agile thinking and trust. We're excited about the possibilities for the brand when it comes to chalking out a holistic strategy in terms of digital creative, media, technology, web and search.