OgilvyRED Consulting launches in India

In a recent development, Ogilvy India has launched OgilvyRED Consulting, a new consulting arm in India. This arm of the business brings together senior strategic specialists to consult on digital transformation for brands in India.

OgilvyRED Consulting has been successful in North America, Europe, Latin America, and Asia Pacific. In India, it will initially operate out of Mumbai and offer its services to clients across the country.

OgilvyRED Consulting's team - (L-R) Rohan Jaiswal, Debarghya Das, Sonia Khurana and Kunal Jeswani

Sonia Khurana

Kunal Jeswani

Sonia Khurana, senior vice president, OgilvyRED Consulting, says in a press release, "There couldn't have been a more opportune time to introduce OgilvyRED Consulting in India. India is one of the largest and fastest growing consumer markets in the world. Rapid adoption of digital by consumers is continuously changing the way they behave and what they expect. The big challenge for companies is how to grow brand and business value through relevant, connected and innovative consumer experiences. Our world-leading customer insights, combined with marketing transformation expertise, help us frame problems through the eyes of the customer, identify customer-led solutions and create new business models for growth. I am really excited about the possibilities."

Commenting at the launch, Kunal Jeswani, CEO, Ogilvy India, says in a press release, "Now, more than ever, brands need to take a transformative approach to connect with consumers. There are many challenges that our clients face today that cannot be solved by a traditional agency approach. Ogilvy has a long-standing history of helping clients stay ahead of the curve when it comes to all things digital. Now, with OgilvyRED, we have the unique ability to investigate every aspect of consumer experience and influence it deeply. The world of 'consulting' has always been about strategy devoid of any accountability for execution. The difference with OgilvyRED is that it is digital transformation consulting that is deeply tied in with Ogilvy's ability to execute with creativity, impact and speed."

Through its five specialist service offerings - digital transformation consulting, data and marketing analytics consulting, marketing technology consulting, innovation consulting and e-Commerce consulting - OgilvyRED India will help clients find answers to questions such as:

• How do we move from product-driven marketing to customer centricity?

• How do we drive digital experiences that matter and deliver business value?

• What would be the lifetime value of our customers?

• Which innovation territories will create the most value?

• How do we create a digital, social and mobile enterprise?

• What's the right marketing technology to use?

• How can we lift our e-Commerce sales?

• How do we calculate our real marketing ROI?