Arabinda Ghosh joins dentsu X as chief strategy officer

Dentsu Aegis Network’s dentsu X has appointed Arabinda Ghosh as chief strategy officer. He will report to Roopam Garg, chief client officer, dentsu X India and will be based in New Delhi.

Speaking on his new role, Ghosh says in a press note, “I find dentsu X to be the most cutting edge and innovative media company, which enables me to pursue my dream. I am excited because dentsu X’s vision of ‘Experience over Exposure’ encapsulates the future of the entire communication eco-system in a pithy way. I look forward to both, being able to contribute and learn as we move forward.”

Divya Karani, chief executive officer, dentsu X India says, “Having worked with Ghosh on The Tata Group Media Mandate in the past, I am elated, once again to have him aboard, at dentsu X. In these intervening years, Ghosh has grown tremendously with his rich experience on BAT, Coke and other business. He brings immense value to the company’s capabilities. We are increasingly bringing on board senior talent who can carry forward the learnings of seamless integrated consumer and brand interaction to bear on our clients’ business.”

Ghosh brings with him twenty years of experience in Research and Planning. Previously, he has worked with Indian research firms such as the Kantar brands – IMRB, TNS, Millward Brown and Nielsen. Ghosh was also a team member at The Media Edge and subsequently Zenith Optimedia. Academically, Ghosh has a degree from Indian Statistical Institute in Masters of Statistics.

During his last tenure at Kantar, Ghosh was the key consultant to Coke and ABInBev for their branding and communication development strategy. He has also worked with British American Tobacco (BAT) globally, where he was instrumental in building relationship between BAT and Kantar. Ghosh has also guided clients on the effectiveness of cross media impact and how to harness and optimize the consumer journey to achieve the desired brand objectives.