December is the month filled with festivals like Christmas, and Boxing Day with the new year's eve to bid goodbye to the year 2017. So, this last month of the year; brands are bound to go the extra step.
Ranveer Singh got the double opportunity to win the hearts of the Indian audience. First, his #TakeCharge hashtag shows how Ranveer Singh is now taking the charge of Thumbs Up, and became "love ka doctor" for Head & Shoulders. On the other hand, Myntra and Amazon tried to lure online shoppers to for their end of the year sale and OnePlus launched their Star Wars Limited Edition smartphone.
All the stats here are updated till January 8, 2018.
• Only advertisements launched in December of 2017 are considered.
• The overall audience sentiment that is mentioned below each advertisement is based on a number of views, likes, dislikes, watch time and comments.
• The list does not include ads (about the video content) by another content provider platform like Netflix India and Hotstar.
• Through our sentiment analysis charts, you can find out whether a comment is Positive, Negative or Neutral even if the comment is in another language. This will help you to understand whether the engagement for an advertisement is good or not.
Here are the top 10 video advertisements by Indian brands on YouTube for the month of December:
1. Thums Up Charged Epic Race with Ranveer Singh #TakeCharge
For its new range of soft drink #ThumbsUpCharged, they roped in the very energetic Ranveer Singh for the advertisement. The advertisement is based on a racing track where Ranveer Singh is racing. He goes through various crashes and hurdles while finishing the race. He sips Thums Up every now and then to overcome the hurdles and gets charged up instantly. Ultimately, he wins the race as he takes charge of the racing track with extra thunder. The advertisement is a hit and has racked up more than 18 million views so far.
2. Join the Sab Amazon Waale
Shopping on Amazon is easy. With some simple steps and a few clicks, anyone can start their shopping journey on Amazon. In the advertisement, a daughter is shown teaching her father how to use the Amazon app step by step until the delivery of the product is made. The father exclaims that it is as simple as booking a train ticket. Crores of Indians use the Amazon app and have become "Amazon Waale" for buying their favorite products online.
3. Makeup off in 1 swipe with Garnier Micellar Water
Garnier has roped in Alia Bhatt yet again for their new Micellar Water product launch advertisement. All you need is just one swipe with Garnier Micellar Cleansing Water to clear off your heavy makeup. The advertisement showcases the steps of usage as follows: Simply pour Garnier Micellar Cleansing Water on a cotton pad, gently press the cotton pad on your eyes, lips or face; swipe away your makeup in one go and see the proof on the cotton pad! It is available in two variants - Garnier Micellar Cleansing Water for everyday makeup and Garnier Micellar Oil-Infused Cleansing Water for waterproof makeup.
4. Myntra EORS | End of Reason Sale is from 22nd to 25th Dec!
With the holiday season of December, Myntra started their End of Reason Sale from 22nd to 25th Dec. For their advertisement, they roped in Hrithik Roshan, Vijender Singh, and Sakshi Malik. The advertisement starts off with flashy lights and as soon as the announcement of midnight is made, everyone in various walks of life gets alerted about the sale and starts to shop online. Amidst the madness, Hrithik Roshan comes in with the sale punchline - Don't miss even a second of India's biggest fashion sale with 50% - 80% off on the best of fashion.
5. OnePlus 5T Star Wars Limited Edition - Available Now
OnePlus 5T collaborated with Star Wars - The Last Jedi movie to create a limited edition product with the movie name printed on the backside of the phone. The advertisement showcases the OnePlus 5T features alongside few scenes from the movie.
6. Vaseline Deep Restore Lotion
Vaseline gives your skin 6X longer lasting moisturization as compared to Coconut oil. For the advertisement, they have taken a simple communication approach where they show a lady who used to use Coconut oil but still suffer from dryness of skin. Then she is shown to switch over to Vaseline lotion which gives her 6 times more lasting moisturization as compared to Coconut oil.
7. The Shape Edition
TRESemmé presents The Shape Edition. In this advertisement, they have tried something new by syncing the song "Shape of You" with the visuals in a creative way of shooting and editing it. Various sounds of the salon using products and equipment are also used to highlight the background score. The advertisement is given a music video feel to it with models getting ready at the hair salon and then playing with their hair thereafter to showcase how gorgeous hair is made with TRESemme.
8. Tata Sky | #RecallBengal | Chhau Cycle
Bengal's glorious Chhau dancers are coming to tell their story at the Poush Mela.
Catch them on Tata Sky #RecallBengal. The advertisement showcases a few Chhau dancers on the bicycle and a girl on a bicycle, riding alongside them. The girl says that she always loved Chhau dance and once as a kid, she ran after the dancers in the village fair, leaving her father's hand. Her father panicked and found her after some time. Today after so many years, she is again meeting those Chhau dancers.
9. Presenting the New, All-Powerful Scorpio
Its growl makes the ground shake. It leaves cars shivering in its wake.
Presenting the New All Powerful Scorpio! It comes with higher 103 kW (140 bhp) power & 320 Nm torque, new 6-speed transmission, new imposing looks, new faux leather interiors & more. The advertisement shows the car easily going through various rough roads be it in a jungle, lake or highway.
10. Sar ka Doctor Patient 1
The TVC shows Ranveer as a 'Sar ka doctor'. The ad is about a patient who visits him and tells him that every winter his girlfriend's leave him. As soon as he finishes, Ranveer asks him to start from the top. The process continues and the patient begins to get annoyed. Ranveer then twirls in his chair and presents him a bottle of Head and Shoulders.
(The author is co-founder and CEO at Vidooly, a YouTube audience development and analytics firm.)