Yum! Brands' Pizza Hut has brought on board Ventureland Asia to enhance its performance and online marketing strategy in the Indian market with a digital-first approach. Ventureland Asia will collaborate with Baaash, the digital communication and content division company of the Creativeland Asia Group.
Speaking on the appointment, Prashant Gaur, chief brand officer, Pizza Hut India, says in a press note, "We were looking for a partner that could understand our business goals and align the same with our marketing objectives. Going forward, we will be keeping a digital-first approach at the centre of our marketing strategy and it was crucial that we find a company that displays the competencies to partner with us. We are excited to have found the right combination of business understanding, digi-tech capabilities, culture, and conviction in Ventureland Asia and are delighted to appoint them as our performance and digital marketing partner."
Sajan Raj Kurup, founder and chairman, Creativeland Asia Group who set up Ventureland as the investment arm for the group last year, adds, "Ventureland Asia's Advisory service sits on the cusp of creativity, marketing and business consultancy, bringing together diverse skill-sets to create both, brand and financial value to the business of our clients. While marketing consultancy firms today are striving hard to add value by forward integrating to design and creative solution, as seasoned creative solution providers, we have seamlessly reverse integrated the ability to articulate problems and finding innovative business solutions for brands."
Srijib Mallik, chief executive board, Ventureland Asia says, "Young India is consuming life in unexpected ways. Our mandate with Pizza Hut is on the cusp of four of these changing consumption vectors because it is food plus lifestyle plus entertainment plus digital. We are excited to partner with this iconic brand and delve into the future of the Indian palate with customised consumer insights that will end with branding and communication."
According to the press note received, Ventureland Asia, through the application of its capabilities, finance, technology, and comprehensive research will derive customised insights for Pizza Hut which will help drive growth in the Indian market. The recently launched digital and content division of Creativeland Asia Group, Baaash Digital, will be leading the efforts in driving a distinct digital brand identity with cutting-edge content and design for Pizza Hut in India.First Published : January 10, 2018