In a recent development, the Readership Studies Council of India (RSCI), formed jointly by the Media Research Users Council (MRUC) and the Audit Bureau of Circulations (ABC), has announced that the IRS 2017 will be releasing on January 18.
The IRS 2017 is a full year Report covering four quarters of fieldwork.
Confirming the launch date, Ashish Bhasin, chairman, MRUC and chairman and CEO - South Asia, Dentsu Aegis Networks, says in a press release, "IRS has played a vital role in shaping media research in India for the past two decades and I'm confident that the 2017 Report will further enhance its role and credibility of being an industry study. I would like to thank all the MRUC and RSCI members for their contributions in making the study robust."
The IRS 2017 Report records the highest ever sample size of over 3 lakh individuals across the length and breadth of India. Apart from being the Currency for Print planning, it is the most authentic and widely used source of media and consumer insights for advertisers, publishers, agencies, and broadcasters.First Published : January 15, 2018