Bang in the Middle is Flemingo Group’s new advertising agency

Flemingo Group, a global travel retail operator, has brought on board Bang in the Middle as the communication partner for both the brands in its portfolio namely, Mumbai Duty Free and Go Duty Free stores.

Manishi Sanwal, chief executive officer, Flemingo Travel Retail, says in a press note, “We have created impact among travellers with our promotions and we will continue to keep adding value for our customers. With increase in international travel and vast diversity of our target audience, we look forward to relying on the expertise of our agency to communicate effectively with international travellers”

Naresh Gupta, managing partner, Bang in the Middle, says, “Duty Free as a category has not approached shopping in the way Mumbai Duty Free has done in past. The brand through its innovative approach has made the communication task even more challenging. We are very happy to partner Mumbai Duty Free and Go Duty Free in making Duty Free Shopping engaging.”

Mumbai Duty Free, the brand that operates from Terminal 2 of Mumbai International Airport, manages the core concessions of Liquor and Tobacco, Perfumes and Cosmetics and Food and Confectionery. It also manages all the fashion and luxury stores at the International Departures in T2 in Mumbai and the Coach, Watch and Luggage Stores at the International Departure in T3 Delhi.

Go Duty Free manages the core concessions of Liquor and Tobacco, Perfumes and Cosmetics and Food and Confectionery for airports in Amritsar, Ahmedabad, Calicut, Chennai, Kolkata, Mangalore, Goa, Trichy, Lucknow and Jaipur.