Leo Burnett India appoints Pranav Harihar Sharma as ECD

Leo Burnett India has appointed Pranav Harihar Sharma as executive creative director (ECD). Sharma will report to Rajdeepak Das, chief creative officer (CCO), Leo Burnett, South Asia, and will be based in the Mumbai office. His last stint was at Rediffusion Y&R where he was the ECD for West and North.

Speaking about his new role at Leo Burnett India, Sharma says in a company statement, “... It (Leo Burnett India) is an agency known for its innovation and effectiveness, and that is exactly the sort of culture I want to be a part of. My role here is to extend the legacy handed over to me and churn out effective work in the space of ‘content’, a key word in today’s advertising industry. I look forward to my new innings.”

In a career spanning over 18 years, Sharma has worked across several agencies such as DDB Mudra, J. Walter Thompson, Linen Lintas and Grey Worldwide, in addition to three stints at Rediffusion Y&R.

Apart from his experience as a creative in advertising agencies, Sharma is also a well-known ad and short filmmaker. He was given the script and screenplay credits of the Dabur Vatika film ‘Brave and Beautiful’, at the time he handled the brand’s creative business at Linen Lintas.

Welcoming Sharma on board, Das says, “(Pranav) Sharma is a passionate and creative person who combines strategic advertising thinking with brilliant filmmaking skills. His understanding of the Indian consumer runs deep, making him the kind of talent that is coveted in our industry. I have great expectations from him at Leo Burnett, and I’m confident he will easily fulfill them all.”