The Gunn Report for 2018 has been released and McCann Worldgroup India has been rated as the number one advertising agency in India while Dentsu Aegis Network and BBDO acquired second and third spot respectively.
The report which is a global index of creative excellence in advertising has also ranked McCann Worldgroup India amongst the top ten agencies in Asia Pacific region. However, the agency was ranked thirty-two in the top agencies (worldwide), 2018 list. McCann India was the only Indian agency to feature in this list and secured 238.2 points.
Prasoon Joshi, chairman Asia Pacific, chief creative officer and CEO, McCann Worldgroup India, says in a press note, "2018 was a significant year for McCann Worldgroup India and it's great to see this reflecting in the Gunn Report. I want to thank all from McCann Worldgroup who contributed to this recognition and also want to thank all our client partners for this."
In the ad campaign segment, McCann Mumbai's 'The Immunity Charm' campaign was declared as the best one in India and was ranked twelfth the world over. The said campaign was crafted for the Ministry of Public Health, Afghanistan and it received a total of 166.8 points. JWT Amsterdam's 'School For Justice' campaign for the Netherlands based NGO, Free A Girl Movement was also attributed as an India-win since the campaign was set in India. Taproot Dentsu Mumbai's 'Adidas Odds' and BBDO Mumbai's 'Dads #ShareTheLoad' also featured in this list.