Direct-to-home television operator Dish TV has appointed Enormous Brands as its creative agency. The win was following a multi-agency pitch which was held late last year.
The account size is estimated to be between Rs 60-90 crores. Previously, Enormous Brands has worked with Dish TV for an ad campaign but it has now been awarded the creative mandate.
Sukhpreet Singh, senior vice president, Dish TV, says, "We are excitedly looking forward to do some path-breaking work with the talented team at Enormous. Dish TV is a pioneer brand which changed the way India watched television. It is a leader in its category and is now poised to take the next leap in a very fast paced and dynamic space. Our ability to bring together deep knowledge of the consumers, new technology platforms and creative flair will define how the brand shapes up going forward. I am sure that Enormous, with its youthful energy, accomplished creative leadership, as well as strong strategic thinking will help drive Dish TV to the next level."
Speaking about the win, Ashish Khazanchi, managing partner, Enormous Brands, tells us, "Dish TV is one of the great brands in the country. They are a pioneer in the field of direct-to-home entertainment. There are a lot of technological changes that are coming up this year and it's great that we'll be working with them. I am looking forward to starting a new course for the brand and new stories are about to be written."
Enormous Brands recently won OLX India's creative mandate as well.