In a recent development, Havmor Ice Cream has appointed Mumbai based Purnima Advertising Agency as their media partner for TV media planning and buying duties. The business was won in a multi-agency pitch with top agencies in the fray. Previously, Mediacom handled TV media duties for the brand. Currently, the agency is handling brand's media planning and buying duties for print, radio and OOH platforms.
Manan Soni, director, Purnima Advertising Agency, says, "We at Purnima are honoured to be associated with Havmor, a 70-year-old leading ice cream brand in India, which has ambitious growth plans for the future. We look forward to being a part of this exciting and challenging journey. We at Purnima believe in working as a partner rather than as an agency and for us, media is not just spots and GRPs, but an effort to meet brand qualitative and quantitative targets."
Chaitanya Rele, vice president marketing, says, "Our vision for the Havmor brand is beginning to take shape; the redefining exercise undertaken a few years ago is coming to life. We have now reached new markets and continue to reach new consumers. It's a brand that people are starting to take notice of and a product that our consumers love. Through the pitch, we were looking for a partner that would deliver much more than GRPs for the brand and we were impressed by Purnima's approach and understanding of our vision. Media planning is a lot more than what is on paper and I believe working with Purnima will further help improve saliency for our brand."
Havmor plans to break a 360-degree brand campaign by the third week of March 2018.